The rise of ETFs seems to be inexorable and this year, though fraught with difficulties for investors, may see record inflows. Although they are much used and appreciated by many institutional investors and the more sophisticated financial advisory firms, they are yet to make significant inroads into the retail market.
There are a number of reasons for this:
Firstly, not everyone is sure what an ETF, or Exchange Traded Fund is. Most investors are familiar with collective investments, such as Unit Trusts and OEICs (Mutual Funs in the US), which are pretty much the same thing, and Investment Companies, as Investment Trusts are now labelled. These pool investors cash to buy a portfolio of investments sharing out the returns and losses. Unit Trusts can be purchased directly from the managers or through the many platforms and fund supermarkets now available and most are priced once a day to reflect changes in value. Investment Companies, on the other hand, are listed on the Stock Exchange and bought through a Stock Broker. Their price may fluctuate during the day to reflect market sentiment, i.e., they are priced in 'real time'. ETFs are very much the same as Investment Companies with a couple of differences. Most, if not all, are not actively managed and simply track an index. They also have no gearing and do not trade at a significant discount or premium to the value of the underlying assets, i.e., they aim to reflect the true value of the relevant index at any given time, and they are priced in real time. They often have lower annual charges than the equivalent Unit Trust Tracker Fund and most launches of Trackers these days are in the form of ETFs.
The second reason why they are less familiar to retail investors is that many of the popular fund supermarkets do not promote them. ETFs are not designed to offer the fat commissions that Collectives have inbuilt. This nice commission enables many of the well known supermarkets to offer 'free' switching and attractive 'discounts' to customers. They can also bundle extras like a 'free' SIPP (Self Invested Personal Pension). These platforms are often marketed heavily, indeed, they provide the back bone of comment and analysis in the Sunday Papers, and it is hardly in their interests to encourage too much transparency.
However, the word is out and something like $14bn of investors money will find its way into these funds globally this year. Expect to hear even more about them in the future.