This is quite a difficult question to answer. The problem is that if we did not have the current system, we would not invent it today. Twenty-five years ago, the insurance industry sold huge numbers of life insurance and insurance-based investment products with opaque terms and conditions for extremely high upfront commission payments and plenty of non-cash added benefits to the advisers and sales teams. The products attracted tax breaks on the contributions, there was very little competition and even less freely available information for investors. The sale and marketing of these products and the activities of the ‘advisers’ was all but unregulated. Happy times for the insurance companies! This got the insurers and their salespeople firmly addicted to the drug of commission.
In the late Eighties, the problems started or, depending on your point of view, things started slowly to improve. Firstly, many of the tax breaks that the insurance based products (other than pensions) enjoyed were withdrawn. The withdrawal of Life Assurance Premium Relief should have stopped the whole industry dead in its tracks, but it did not. Given the shot of added adrenaline which the tax relief on contributions had given, the insurance industry had designed a raft of very profitable products (for them and the sales people), which they had come to enjoy selling. Given the tax relief, even an expensive product (expensive mainly because of the commission) could deliver a seemingly respectable return.
Just because this perk had been removed did not mean that the insurers wanted to stop manufacturing and marketing these products and they needed to proffer a large slice of commission to ensure that they were sold. This set the scene for another fifteen years of truly awful product sales.
The second problem to arrive shortly after the withdrawal of LAPR was the notion of regulating the activities of financial advisers. This caused consternation amongst the industry and many envisioned the final departure of their gravy train. In fact, very little changed. The insurance industry regulated itself and turkeys do not vote for Christmas. All that was required was a more formal sales process and reams and reams of small print. Business as usual.
Amid an increasing clamour for change, nothing really happened until the end of the Twentieth Century. The first major change was the advent of statutory regulation. The old guard with the suspicion of vested interests were swept aside and in came a more professional approach to regulation and one much less inclined to hear the financial industries view.
The second significant event was the introduction by the Government of the Stakeholder Pension with its charges capped at an unheard of 1% per annum. In itself, this would not have caused the insurers or the advisers much of a problem; there had always been cheaper, better products available, they had just skilfully avoided selling any of them. What really caused the rot to set in was the insistence by the regulator that any reasons for the sale of a more expensive product must be adequately documented. This meant that the Compliance Officers of the sales and advisory companies took fright and sales of more expensive pensions dropped off, much to the benefit of the public. The problem was that there are very few, genuine, reasons to recommend a more expensive product over a cheaper one, excepting commission. Cheaper products pay less commission and, all of a sudden, the chickens came home to roost.
Commission took a violent downward turn as the insurance companies realised that they would make no money themselves if they gave away upfront the next twenty years of revenue to secure a sale. This meant that the commission junkies were suddenly deprived of their most important drug. Ever adaptable, except when it comes to the business model and client offering, they turned to different products. Many became mortgage brokers (at that stage, largely unregulated) and many sold reams of sophisticated and risky tax products, often without any experience, technical support or Professional Indemnity Insurance (all another story).
In truth, that industry has withered on the vine but insurance companies still need to shift their products through advisers and the advisers are still reliant on the insurance companies’ commission.
The third major change was the widespread adoption of the internet. Suddenly, clients had access to more information and broke the grip which the insurance companies and the advisers had on it. This placed clients in a stronger position and led them to expect a very different experience.
In many ways, change has been slow and much of the industry limps on as before. Clients, however, have never had it so good. If they are minded to look, there are a few advisers working with a different business model offering their clients a very different proposition.
Fee Based Solutions was amongst the vanguard of this movement and we believe that our experience in the realm of Fee Only Advice and our attitude to our clients positions us perfectly to help our clients to ensure that best possible outcome from financial planning.